"I mean, it's the fifth-largest city in the United States." Kaplan’s also aware that while online dating has lost most of its stigma in society, matchmaking is still a very taboo concept. We've made it our full-time job to vet potential matches and send clients only the people that make sense." In fact, she touts this vetting process as her strongest selling point.

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Kaplan credits this reluctance to wade out of one’s social circle as the biggest obstacle to finding someone.

"There are lots of great singles in Fairmount, but you're not going to find them when you're in South Philly.

This may sound clinical, but it’s no different from a workplace using a staffing service to find the perfect person to work in their community versus posting a help wanted ad on Craigslist." For those who feel burnt out on the dating scene, this personal touch is a relief in a sea of vapid Tinder dates.

You’re essentially paying someone to care about your dating life -- and, by extension, about you.

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