As one interviewee noted, “Japanese users enjoy reading our stories as if they’ve become the heroine, whereas our users in Western countries tend to read our stories as they would any other novel with a more objective mindset toward the characters and plot.” When comparing the most preferred archetypes for leading men, Voltage’s numbers also showed that while “” (hot-cold) characters were popular in Japan, U. women were more likely to cozy up to a strong, determined type who knew how to treat women well, along with generally more passionate paramours.

After releasing both localized versions of their Japanese apps, as well as some U. originals, Voltage become the 6th highest-grossing app developers on Google Play (though that ranking is from a category separate to other games.) Voltage’s target audience is unique in the sense that, unlike other dating sim apps, they focus on casual users rather than hardcore fans of the genre.

Really, their target audience is just any woman who owns a phone and enjoys romance.

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has been dominating the mobile dating sim scene for years in Japan, Singapore, and now more recently the U. In fact this past September, Voltage’s romance sims made up almost half of Apple’s twenty top grossing i Phone entertainment apps in Singapore.

And since establishing their San Francisco branch back in 2012, they’re slowly but surely climbing up the charts here too.Since the initial success of these games in the early 2000s, video game journalists have begun to refer to a group of similar games as belonging to the social simulation game genre.Several other social simulation games have emerged to capitalize on the success of The Sims.Meanwhile, ‘Challenge’ refers to all the challenges one faces in life.” But while you spend a little time building relationships with co-workers and/or friends in these games, the heart of Voltage stories is—or course—fulfilling female fantasies with everything from beefcakes to artsty types.At the Tokyo Game Show this past year, Voltage’s booth was the closest real-life approximation to a manga fangirl’s wet dream the world’s probably ever seen.Though she also admitted that “at the same time, many Western audiences think that Japanese anime looks childish and prefer more realistic illustrations,” which explains the clear visual distinction between Voltage’s exclusively U. But in the end, while it may be interesting to consider cultural differences, both the survey and the feedback from Voltage employees reflected my original sentiment: romance is romance, regardless of culture.