Is your ideal guy short, of average build with a love for theatre or is he a nature buff of medium height and slim frame?Even if you can visualize your ideal mate in your head, it's a good idea to draw him on paper.Even the most gory of movies never show the most graphic scene on the DVD cover.

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Online, I've found that the more abstract the screen name, the more guys will message me and ask questions, which ultimately leads to conversation- the best way to asses a match.

Keep in mind, screen names can also be a deterrent. A name like "lookn4luv" is more likely to attract the romantic types than "easystevie".

Here's how you can turn around your online dating luck.

Marketing yourself online isn't just about you, but who you want to attract.

No matter how good or bad it tasted, you probably wouldn't buy it. No matter what the reputation of the site, profiles serve as a first impression and allow other men to build a story about who you are as a person (am I'm not just talking about the physical).

How you present yourself on the shelf can make all the difference between snagging your dream lover or enjoying 15 minutes of fame.I'm always baffled by the funny spellings and the creative phrases they use, especially while I'm starring at my monitor trying to come up with a eight letter word that will live with me the entire time I'm on the site.Rest assured, you don't need to come up with an award winning screen name to attract attention.If you've ever been on a gay online dating site, you know that there are hundreds, if not thousands, of guys all looking to connect. And the most successful guys are those that know their market and the product they're presenting—themselves.Imagine if your favorite cereal came in a white box with no graphics or explanation of what was inside.This may seem like an exercise in vain, especially when you could be using those valuable minutes browsing through profiles, but knowing exactly what you want gives you focus and sends a positive message of who you'd like to attract.